The Rare Barrelis an award-winning sour beer brewery based in Berkeley, California.

David Singer-Smith illustrated a series of abstract metallic labels to highlight their line of hop-forward sour IPA’s.

Packaging & Illustration

The Rare Barrel’s first ever canned beer.

We created beer labels featuring custom illustrations for a special collection of more than 10 sour IPA releases, beginning with ‘New New’, The Rare Barrel’s first ever canned beer.

Each of the labels utilizes reflective, metallic, or holographic substrate and explores a wide range of visual styles, taking inspiration from the different hop profiles of each beer.

The Rare Barrel’s first foray into canned Sour IPAs was a show-stopper. What a way to announce a new brand. This shimmering can design was such a fresh introduction for a new lineup of beers and was a thoughtful departure from their typical bottles.

— Hop Culture Magazine,
‘20 Best Beer Labels of 2019’